One brain.
Seven brands.
A New York venture firm asked us to build one shared customer brain for their D2C portfolio. Every brand gets deeper insight than they could build alone, and chooses per experiment whether the learning travels to the rest of the fund or stays in house. Rolled in eight weeks.
A portfolio of brands.
No shared brain. No shared learning.
Every brand in the portfolio was building its own view of the customer. Different tools, different definitions, different dashboards. When one brand cracked a retention loop, the others paid to learn it again from scratch.
Founders got siloed reports. Marketers got dashboards that ignored their day-to-day. The fund saw retrospective decks instead of a live picture.
The constraint was not data. It was a central brain the whole portfolio could share, that still felt native inside each brand.
One brain.
Every brand plugs in.
The intelligence sits in the middle. Every brand plugs in their own stack and gets their own tenant on the same shared brain.
- ›Shopify · Recharge · Klaviyo · Segment
- ›Meta · TikTok · Google Ads
- ›Zendesk · Gorgias · Notion
- ›Foundation-model layer
One brain.
Native inside every brand.
Flick through the tenants. Chrome, type, tone and colour switch; the underlying brain stays the same. Every brand opens what feels like a product built for them.
auto-cycling · tap to lock
The marketer, the founder,
and the board see it differently.
Same underlying data. Each role gets it framed for the decision they actually make. Nobody scrolls past somebody else’s view.
Which cohort is worth another dollar today?
Share the learning
or keep it in house.
Every brand chooses per experiment whether the learning stays private or joins the portfolio pool. When a shared experiment lands, the central brain matches the audience shape against every other brand and surfaces the winning play as a suggestion where it’s likely to work.
The data never travels. Only the plays do, and only the ones a brand chose to share.
Central brain. Native feel.
Learning that compounds across the whole portfolio.
“We’ve never had this level of detail about our customers. And we get to choose what travels to the rest of the fund. The plays go, our data stays with us. It has changed how we run growth.”
Portfolio you want a brain across?